Let's wander the offbeat path together.
Meet Divyakshi Gupta (the creative engine behind QuirkyWanderer) — representing India's most authentic, experiential, and award-winning travel narratives.
Exclusively Represented by Liiquiid Creator Management
About the Creator
Divyakshi Gupta is the voice behind QuirkyWanderer — one of India's most respected offbeat travel platforms, built from the ground up since 2014. She is a storyteller, cultural explorer, and experiential trip curator with a decade-long track record of bringing India's hidden corners to a highly engaged, travel-hungry audience.
"For travelers tired of the tourist trail, QuirkyWanderer is the guide who finds the India most people fly right past."
Content Pillars
- ✦ Offbeat & hidden-gem destination guides (Core)
- ✦ Spiritual & cultural storytelling
- ✦ Hotel, homestay & campsite evaluations
- ✦ Personal & family travel narratives
- ✦ Curated small-group experiential trips
Visual Identity
Instantly recognizable grid system using templates with bold, flat color-overlays (strong yellow or fiery red). Accommodates brands cleanly without visual clutter.
Audience & Reach
| Platform / Channel | Metric | Detail |
|---|---|---|
| Instagram (@divsigupta) | Followers | 54,700 |
| Posts | 1,259 | |
| Avg. Likes / Post | ~510 (5-post sample) | |
| Follower:Following | 23.6 : 1 (Organic) | |
| Posting Cadence | Multiple times per week | |
| Personal Blog | Domain | quirkywanderer.com |
| WhatsApp Community | Channel | "Travel with Quirky Wanderer" |
💡 What the follower ratio tells you
A 23.6 : 1 ratio proves she hasn't used "follow-for-follow" tactics. Every follower is actively invested in her travel stories. For a sponsor, this means real attention, not bloated numbers.
📈 Engagement Nuance
While average image engagement sits at 1% on likes alone, story-led branded Reels hit 961 likes (nearly 2x her average baseline). Collaborating on experiential short-form video yields maximum impact.
Credibility & Press
Press & Recognition
QuirkyWanderer has built an award-winning footprint that outmatches creators with 10x her follower count.
Tourism Board Partnerships
Tourism boards deploy high standards of due-diligence requiring content safety, destination sensitivity, and total alignment. Here's who she's officially collaborated with:
Collaboration Formats
All operations are strictly managed by Liiquiid
Sponsored Instagram Reel
30–60 second immersive narrative featuring your product, destination, or resort, broadcast to her core 54.7k base.
Sponsored Carousel Post
3–10 high-resolution carousel images telling an intimate story, pairing her trusted recommendations with high-dwell captions.
Instagram Stories Series
A sequence of 3–5 real-time stories featuring clickable link stickers for instant action, perfect for high-urgency booking links.
Blog Post Integration
Long-form travel guides on quirkywanderer.com, fully optimized for Google search indexes (evergreen visibility for years).
Trip Product Integration
Secure placement and activation within her curated, small-group offbeat travel cohorts. Direct reach to high-paying consumer travelers.
WhatsApp Broadcast
Bypass social media algorithms entirely. A curated broadcast text straight into the inbox of her direct "Travel with QW" subscriber list.
Campaign Pitch Builder
Select your custom mix of marketing deliverables to visualize your customized, multi-platform brand partnership proposal package before contacting our managers.
Select Deliverables:
ASCI compliant disclosure declarations included in all executions. Package managed & protected by Liiquiid Agency operations.
Submit This Custom Brief →Why QuirkyWanderer?
10+ Years of Niche Consistency
Her audience has evolved naturally with her over a decade, producing exceptional retention and trust signals that newly viral accounts struggle to replicate.
Tourism-Board Vetted Security
Content passes rigorous standards established by sovereign state offices, reducing safety or legal/compliance risks to zero.
Multi-Platform Reach System
We avoid complete reliance on Instagram algorithms by hosting evergreen text resources on our high-DA personal blog.
Active Offline Group Trips
Your product can land directly in the hands of paid trip participants booking her curated offline experiential departures.
Clean Aesthetic Framework
Unique yellow/red layout formats slot sponsored content directly into her recognizable visual identity cleanly.
Private Community Broadcast
Reach community members immediately via private WhatsApp broadcast feeds bypasses visual grid updates completely.
Managed by Liiquiid
QuirkyWanderer is exclusively represented by Liiquiid Creator Management. We coordinate agency-to-brand negotiations, delivery guarantees, and compliance safeguards, providing clear timelines and direct professionalism.
Operational Responsibilities We Cover:
- ✔ Structured Deals & Contracts: Plain-text briefs, timelines, & scope contracts without loose chat deals.
- ✔ Strategic Brief Intake: Creative adaptation matching your marketing intent to native audiences.
- ✔ Complete ASCI Alignment: Verified compliance labels matching consumer guidelines.
- ✔ Structured Approval Workflows: Preview links built, reviewed, scheduled, and published on time.
- ✔ Consolidated Delivery Metrics: Detailed reporting detailing impressions, reach, and organic responses.
Is This the Right Fit?
💚 Ideal Partner Fit
- ✔ Travel & Hospitality: Boutique hotels, nature retreats, homestays, and regional campsites.
- ✔ Destination Tourism: Government and private boards seeking hidden trail visibility.
- ✔ Travel Wear & Hardware: Lightweight bags, all-terrain apparel, camping tools, and camera packs.
- ✔ Wellness Activations: Yoga retreats, specialized Ayurveda programs, and detox weekends.
- ✔ Travel Financials: Secure forex wallets, specialized travel credit cards, or booking interfaces.
💔 Not the Right Fit
- ✘ Mass-Urban / Street Fashion: Pure urban clothing brands or high-luxury street aesthetics.
- ✘ Disassociated FMCG: Household goods, domestic cleaning agents, or fast-moving consumer foods with no outdoor links.
- ✘ Unrelated Tech & Hard-finance: Crypto projects, gaming software, or complex investment funds.
Next Steps
Share Brief
Provide campaign guidelines, target audience objectives, and preferred launch windows.
Mix Projections
Our managers formulate a curated mix, delivery schedule, and pricing proposal in 48 hours.
Deal Finalized
Agree on deliverables and execute a clear, one-page collaboration master contract.
Production
The creator generates drafts. Deliverables are approved and scheduled for publishing.
Impact Report
Get clean metric evaluations 5 business days after final post publishing.
Let's create a visual journey.
Get in touch to secure placement in her visual travel queue. Our professional agency representatives will respond with tailored options to fit your goals.
Harish A Krishnan
Liiquiid Creator Management Representative
Divyakshi Gupta
QuirkyWanderer Brand Interface